Costume make-up can be the fine line between a really nice costume and a ridiculously awesome costume. Why? Because with any costume, there is a certain point where adding details ceases to increase the costumes visual appeal. For example, in this modern age, a vampire can look like virtually anything so long as he or she has fangs. So how do you make an impressive modern-day vampire, if you cannot add anything to the costume? You add fake blood and you apply costume make-up to the skin, to create the appropriate pallor. And this is just one such example of costume make-up enhancing a costume in a small, but meaningful way.